Cannes Lions

MAXO A GRADE INSECT REPELLENT COIL

RELIANCE BROADCAST NETWORK, Mumbai / JYOTHY LABORATORIES LIMITED / 2011

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Every Indian mother has sung lullabys for her children to make them sleep. Going with the traditional concept of a lullaby, we created a scene where a mother mosquito is trying to make her son sleep, as she knows that people switch on ‘Maxo Coil’ mosquito repellant at night which is harmful for him.

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