Spikes Asia

Mazda CX-5 - Magic of Imagination

Alt.VFX, Brisbane / MAZDA / 2017

Film
Demo Film

Overview

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Credits

Overview

Description

This concept for MAZDA promises a film with magical, timeless qualities. Surreal images cast a charming spell as the MADZA CX 5 makes a journey through the strange and wonderful scenarios. The visual tone is epic, yet disarmingly accessible and warm. This installment for the MAZDA CX 5 is a message of craftsmanship meeting imagination. It’s a brand statement, launching an all-new vehicle with new horizons to explore. Viewers bask in a dream ride.

One of the keys to good surrealism is a high degree of ‘realism’. The juxtaposition of contradicting images then combine to intrigue. These visual twists with scale and skews of nature set a playful, tongue-in-cheek tone. The giant stitches of yarn, massive rolls of leather, a random Zebra, and liquid asphalt should all seem like realities in their own right.

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