When the all new Mazda MX5 was launched in South Africa we were briefed on changing the perception of Mazda's image in the country. (i.e. that of the family/student vehicle). We also had to inform and tease the user so that they would go the extra mile to catch a glimpse of the vehicle. Objectives - To build an interim site that would inform users of the launch of the vehicle and create hype around it. Target market - All potential MX5 users.