Cannes Lions
J WALTER THOMPSON, Madrid / MAZDA / 2004
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Description
This is an interactive piece of an urban photograph in which a silver printer card, with the scratch and win promotional code, stands out. It is placed on top of a car and entices you to scratch the piece in order to find out what it is about. When you scrape it, the following message appears: “We hope this is the last time you scratch a car like this. New Mazda RX-8” Target: clients and new clients
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