•To transform the ineffective multi-brand brand architecture of the BRE (house of brands) into a universal bank that uses the brand name and the brand equity potential of mBank (branded house).

•To make a single modern universal bank with varied personality adjusted to different segments out of 4 differing, specialised banks with great reputation but very poor and widely criticised look.

•To design an identification system that will embody the innovativeness of the bank and its product range.

•To retain the iconic character and mischievous personality of mBank and at the same time entirely change its profile and coverage.

•We grasped mBank’s essence expressed with a colourful flower and to translate it into an innovative, colourful identification system (barcode) reflecting the new bank vision.

•We mixed a striped template of a folk costume from the Lódz region where mBank's headquarter is located with a barcode as a symbolic scanner of the financial needs of Poles and a ribbon representing BRE Group’s positioning slogan: “our people make the difference”.

•We abandoned the concept of a single logo expressing domination of a financial dictator for a multitude of logotypes-pictograms presenting how the bank adjusts to individual situations and needs.

•Strong traffic growth at mBank.pl website: 48,760,385 visits in June (a record since mBank’s establishment).

•Growth in individual account sales between June and September 2012 vs. 2013 by 12%.

•Significant growth in the number of people supporting strategic messages related to mBank image measured before rebranding in Q1 2013 and at the end of Q3 2014 (following rebranding):

- mBank is the most innovative bank (from 48% to 59%)

- mBank, one that is easy to use (from 56% to 68%)

•Increase of mBank’s NPS by 16 percentage points (measured in Q1 2013) before rebranding and in Q4 2013 following rebranding