Eurobest
DDB STOCKHOLM, Stockholm / MCDONALD'S / 2017
Awards:
Overview
Entries
Credits
Background
June 30 the Swedish 1, 2 and 5 SEK coins were taken out of use. Swedish households had billions of cash hidden away in piggy banks, drawers and glove compartments that risked becoming worthless. Most stores and restaurants had limits on how many coins they accepted and some even refused to accept them.
Execution
We designed and produced coin rolls based on our most popular products and offers.
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12 items