Cannes Lions
SCHOLZ & FRIENDS, Berlin / MCDONALD'S / 2022
Overview
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The brand's globally known jingle turned into creative communication by simply changing the sound design.
The radio spots use the well-known McDonald’s jingle – only this time re-created from the sounds of real doorbells. So strikingly recognizable, not even a brand name needs to be mentioned to make sure everyone knows who’s behind the message.
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