Cannes Lions

McDONALD'S

LEO BURNETT INDONESIA, Jakarta / PT REKSO NASIONAL FOOD / 2012

Awards:

1 Shortlisted Cannes Lions
Film
Film
Film
Film
Film
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Overview

Entries

Credits

OVERVIEW

Execution

McDonald’s small currency turned the Rp 100 and Rp 200 into notes of the same value that is more convenient to carryDescribe the different channel(s) and how they work together to maximise the campaign :Small currency notes offered as change after purchase as an option to coins.

Outcome

Currently the result has not been measured yet.

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