Cannes Lions

McDONALD'S

TBWA\NEBOKO, Amsterdam / MCDONALD'S / 2011

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Overview

Description

During the entire World Cup you received a football sticker with every order at McDonald’s. The only thing you had to do was stick it on the special World Cup card to win a prize. Scoring was never this easy. The TV commercials attest to that as well.

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12 items

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