Cannes Lions

McDONALD'S

LEO BURNETT, Seoul / MCDONALD'S / 2005

Film
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Two girls are trying to seduce a middle-aged man into their car by saying that they will give him a ride. However, it turns out that the girls deceive him to save money by not paying the toll fee. And the subtitle reads "Big Mac W3,200 --> W2,500" to deliver the price reduction message.

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