Tribal DDB's challenge was to modernise the look and feel of the McDonald's Corporate website. Tribal DDB also needed to introduce content and functionality to execute the clearly-stated vision of a high quality corporate website that provides relevant information, allows simple navigation and focuses its messages around McDonald's food and its ingredients, to demonstrate that McDonald’s is a place for everyone. The 'corporate' terminology was abandoned and the design and architecture focused on delivering a more rewarding and interactive experience whilst being cognisant of both consumers and investors. To view this entry, enter URL, click on the link - McDonald's website.