Cannes Lions

McDONALD'S BREAKFAST

DDB TRIBAL WIEN, Vienna / MCDONALD'S / 2014

Awards:

3 Gold Cannes Lions
3 Bronze Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

The design had to give the packaging an outstanding and distinctive look. An iconic packaging for iconic products.

Execution

After numerous designs we decided to represent the burgers through different layers, each in a different colour to match the burgers. We even created a grid system that could translate the amount of ingredients into the size of the according layer.

Outcome

The packaging was received very well by both McDonald's customers and visitors of the Vienna Design Week.

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2023, MCDONALD'S

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