Cannes Lions
DDB TRIBAL WIEN, Vienna / MCDONALD'S / 2014
Awards:
Overview
Entries
Credits
Description
The design had to give the packaging an outstanding and distinctive look. An iconic packaging for iconic products.
Execution
After numerous designs we decided to represent the burgers through different layers, each in a different colour to match the burgers. We even created a grid system that could translate the amount of ingredients into the size of the according layer.
Outcome
The packaging was received very well by both McDonald's customers and visitors of the Vienna Design Week.
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