Cannes Lions

McDONALD'S BREAKFAST

DEL RIVERO MESSIANU DDB, Miami / MCDONALD'S / 2005

Film
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The first Pre-Hispanic spot of the Hispanic market, makes the point of the emotional convenience of being able to indulge on that gratifying extra snooze that McDonald's offers , by preparing a delicious breakfast for them, and allowing them to save some precious minutes. Extra minutes means "longer and more exciting dreams".

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