Cannes Lions
DDB STOCKHOLM, Stockholm / MCDONALD'S / 2009
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Description
We see a boy that asks his parents if it´s true that McDonald´s Happy Meal really is nutritional and healthy. His parents looks nervously at each other and ask from whom he´s heard this rumour.
The boy says that his friend Bosse told him.
We cut to the parents driving around looking for Bosse. When they find him the father gives Bosse the ”I´m watching you”-sign.
The commercial ends with the message that Happy Meal now is nutritional and healthy, but that it´s important that we don´t tell the kids because they are so suspicious against healthy food.
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