We created unique “media” in bars that aimed to not only increase appetites but decrease drunk driving.

Developed coasters and oversized French fry “walk the line” sobriety checks. Wobbly walkers received a free ride home in a “Fry Cab” with a trip to McDonald’s.

We “lost” 10,000 of Ronald McDonald’s wallets in cabs. The wallet contained his driver license, a list of McDonald’s locations, coupons, and a discount for a summer concert featuring YAM acts.

DUI arrests were down 14% Late night sales increased 20% - $1.6 million additional sales Guest count rose 17% - 63,000 new customersEarly evening sales over-delivered on goals - increased 5% 4%, of coupons redeemed - twice McDonald’s averageNearly every passenger sang “I’m lovin it” during their ride.