To meet urban customer’s expectations, McDonald’s wished to reinvest city centers, malls and captive markets such as train stations or airports.

ORIGINALS, it’s a specific visual identity and a new name to emphasize the continuous evolution and innovation of these new stores.

ORIGINALS, it's a dedicated space of 150 sq. m, in key sectors, such as city centers, airports, trains stations, etc. Originals are designed so as to create modern, comfortable spaces to grab a quick lunch to go or to stay.