Eurobest
W&CIE, Paris / MCDONALD'S / 2016
Awards:
Overview
Entries
Credits
Background
To meet urban customer’s expectations, McDonald’s wished to reinvest city centers, malls and captive markets such as train stations or airports.
Execution
ORIGINALS, it’s a specific visual identity and a new name to emphasize the continuous evolution and innovation of these new stores.
ORIGINALS, it's a dedicated space of 150 sq. m, in key sectors, such as city centers, airports, trains stations, etc. Originals are designed so as to create modern, comfortable spaces to grab a quick lunch to go or to stay.
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12 items