Cannes Lions
McDONALD'S, Crissier / MCDONALD'S / 2023
Overview
Entries
Credits
Background
How do we remind festival-goers of McDonald's without sponsoring the big open-air events and concerts in Switzerland?
Outcome
Bands and artists, who have performed at various festivals in Switzerland this summer, show their passion for music and McDonald's on OOH close to the festival locations. Among them are Serra Petale from Los Bitchos, Airbourne frontman Joel O'Keeffe and classical conductor David Reiland.
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