We made the cover's photo shoot for one of the most recognised and respected magazines in Panama, the Selecta magazine, and highlighted "a sweet moment enjoyed with McFlurry". We then invited the family who was being interviewed and photographed for the cover to enjoy a McFlurry while backstage. The sweet moment was pictured and inserted in the magazine as a double inside cover, generating a spectacular effect for the reader.

186% increase in sales compared to the same period in the previous year. TOM increased by 10% after the action. Higher cover association with the product than with the photographed people. Medium received several requests of other advertisers wanting to imitate us.