Pull strategy:an insert of “Jack is back” special comics edition to creatively highlight the appetizing appeal and irresistible temptations of Asian flavors dip sauce.Push strategy: insert of “Jack's doggy bag” (Jack always hold it in hand) to induce readers’redemption of 3 pieces of McNuggets in any McDonald’s outlet...Use the Bag to take away the McNuggets.

The business result was very encouraging. Unit per thousand transaction for McNuggets soared by 190% in the first week.