The fashion industry is now the second most environmentally polluting industry in the world. Especially the concern is "Fashion Loss," due to mass production and mass disposal. 85% of produced clothes end up in landfills now. There are various reasons for the disposal, such as the clothes not sold as the company expected, or the clothes bought online turn out different from the images. Although, generally, it is caused by mismatch between apparel brands and consumers. Apparel brands wants to provide more "suitability" in a smart way, and consumers want to experience the excitement of encountering more "suitability." It was necessary to use technology to solve the needs of both parties and reduce the mismatch between clothing and consumers.

“ME after ME RUNWAY” is a world’s first virtual fashion fitting experience that a number of one’s avatars show up one after one like a fashion show.

3D avatar fashion show experience break restrictions of real fitting room such as observing from 360°, comparing yourselves with each other, and trying out eccentric outfits. With technology that generates highly accurate photo-realistic avatars in just 20 seconds, just like photo booth, anyone can easily have their own 3D avatar.

From "make and then try on" to "try on and then make." We virtualized the fashion value chain with ultra-high-speed 3D scanning and 3D avatar fitting experience. Experiencing the fashion show that a number of one's avatars show up one after one, we aimed to increase the chance of getting the best suitable clothes. Additionally, changing the way of producing and selling clothes at the same time.

After the prototype launch, media such as Japan Broadcasting Corporation and Japan Economic Times reported it as a cutting-edge fashion experience.

The trial session also recorded a high level of satisfaction.

・Experience Satisfaction: 80%

・Stress-free fitting experience: 73.4%

・Purchase intention after the experience: 73.3%

Furthermore, we aim to reform not only the fitting experience, but also the fashion value chain. By introducing this solution into each stage phase of the fashion value chain, we aim to reduce prototype disposal, overproduction, and size mismatches, thereby contributing to the reduction of environmental impact. Once users generate their 3D avatars, they can carry their own avatar in mobile phones. It makes consumers use that avatar for 3D fitting anytime and anywhere. We are implementing the service expansion as online merges with offline solutions to shopping mall and retail stores. Also, plan to leveraging the precise body size capturing technology to custom-made clothing service.

Ultra-High-Speed Scanning: Ultra-High-speed avatar generating system with 0.2 secs. for capturing, data processing within 20 secs.

Body Estimation: High-precision scanning technology with ±5mm accuracy. In addition, body size can be estimated while the user is clothed. This implemented stress-free 3D avatar making with no location and phycological restrictions.

Immediate Auto-Fitting: Simulates the fit of clothes by the avatar's movements. Enables objective fitting check of myself walking.

There have been virtual fitting concepts since few years ago, but this technology is highly functioned to blend in daily users’ experiences.

To be a service that leads future fashion industry with anticipations of “one avatar per person” era. By introducing this solution into each phases of the fashion value chain, we aim to reduce prototype disposal, overproduction, and size mismatches, thereby contributing to the reduction of environmental impact. Once users generate their 3D avatars, they can carry their own avatar in mobile phones. It makes consumers use that avatar for 3D fitting anytime and anywhere. We are implementing the service expansion as online merges with offline solutions to shopping mall and retail stores. Also, plan to leveraging the precise body size capturing technology to custom-made clothing service is undergoing for the future.