The brief was to call for experimental music designers who could identify with the diverse radio programming of the station and produce interesting music/sound designs and campaigns which would stand out in the cluttered airwaves.The entire music piece in the creative is thus the output of a single HUMAN voice box without using any traditional music instruments of the likes of guitar, cymbals, drums,Indian percussion etc...

Establishing the musician itself as the instrument,the promo drove home the point that music is in YOU and you yourself are instrumental in making music.