The mission of the Medical Advertising Hall of Fame is to preserve the histor of healthcare advertising by honoring those whose contributions have made a positive difference to the intellectual growth and prosperity of the healthcare communications industry. The purpose of the organization's website is to recall their accomplishments, together with milestones in the development of the industry and the processes that have shaped current practice. This understanding will contribute to a more knowledgeable healthcare advertising profession, one which through awareness of the best ethical and business practices of the past, can function more productively in the present.