Cannes Lions

Medical Detection Dog Experiment

SELMORE CREATIVE AGENCY, Amsterdam / KNGF (DUTCH GUIDE DOG FUND) / 2018

Film

Overview

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Overview

Description

We follow a man who appears to be in a dressing room of a hospital preparing for a painful colon cancer examination. But then a small door opens and a little dog called Minta walks in. Minta is trained to detect colon cancer at an early stage in only a matter of seconds. She takes over the examination so our guy can do something else, in this case go for a swim. The film ends with the line: We’re not only here for people who can’t see…but also for people where there’s nothing yet to see.

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