Cannes Lions
LADO C, Buenos Aires / SWISS MEDICAL GROUP / 2006
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In 2004 Diego Maradona almost died. His heart was weak and his addiction to cocaine too strong. Swiss Medical Group took into its “hands” the life of the most famous man in the world. Today Maradona is not only alive, but he also became “another man”. The objective of this spot is to transmit how Swiss Medical cares for the Health and safety of Diego Maradona. In order to achieve this purpose, we use a simple analogy with the love that Diego has always felt for the ball.