The Human Touch: n.a.s.a.2.0 relaunched the website of Philips Medical Systems.It was supposed to be user-friendly, more simple, more inviting and more efficient. The new website of Philips Medical Systems. n.a.s.a.2.0 took the challenge and presents the relaunch of www.philips.de/medizin/index.html.The main focus of www.philips.de/medizin/index.html lies in the concept of the guided customer; the site is designed in warm and inviting colours, illustrations give the user a quick and visual orientation and also serve as navigation-helpers. And the individual areas have their own icons supporting the intuitive navigation.Another important tool was the installation of the virtual Customer-Care-Center (CCC). The CCC directly connects the existing infrastructure of the 'Communication Center' at Philips Medical Systems in house with the internet. The user is actually "taken by the hand" and is able to contact his personal customer adviser already on the net. The two-dimensional picture of the screen turns to a three-dimensional information desk for the customer: the net turns to be more human, the customer is supposed to feel good. Well attended and being animated to interact.Obviously, n.a.s.a.2.0 went along with the high-standards of the Philips design. But in addition, in this field of capital goods for a market hard to adminstrate n.a.s.a.2.0 opened up the design guidelines and created a site easy to handle, with an efficient technology and a modern design form humans for humans.