Cannes Lions
TBWA\BUENOS AIRES, Buenos Aires / MEDICUS / 2014
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Medicus is a very prestigious company dedicated to private medical insurance service. That is why, it has always been a bit expensive and for a selective group of people. Generally for adults who have fullfilled their working life and have a good economic situation. With the launch of Youth Health Plan, we had a cheaper product, addressed to other segment of the audience and need and opportunity to start changing the perception of healthcare only for "chiefs"
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