To illustrate that the world’s best selling herbal ayurvedic soap, is in fact, made by hand.

Handmade posters for a handmade soap. The thought was simple. The execution wasn’t. Just like in Medimix, only nature went into creating these posters.

Product enquiries at international trade fairs went up significantly. The audio – visual that illustrated how painstakingly these posters were created drew a lot of attention.