The design solution was to create a suite of unmistakable assets that deliver a modern, premium experience and illustrate the truly caring nature that Medivet is known for.

The M icon was evolved and given meaning to create an unmistakable veterinary marque. By adding a nose, the M thoughtfully houses a pet within the negative space. The icon is supported by a cleaner, more modern wordmark locked up with the line ‘Always There’. All in a clinical yet caring colour palette of blue and white, balanced with a soft red.