Cannes Lions
CLEMENGER BBDO, Wellington / WELLINGTON ZOO / 2016
Overview
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Read as a whimsical fairytale, a narrator tells the tale of a group of office workers enjoying team-building exercises out in the Canadian wilderness – when suddenly things take a sinister turn. A group of grizzly bears sneaks up and unleashes itself upon the humans in a variety of dramatic and humourously gruesome ways.
Just as the scene reaches its grisly climax, the mood lightens and transports us to the calmer, friendlier outdoors of New Zealand. Friendly animals bleat and chirp in the background. The narrator celebrates that, luckily, you’ll have a much better day out with New Zealand’s wildlife, at Wellington Zoo’s new walk-through precinct, ‘Meet the Locals.’
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