Carmen's Crush allows visitors to enter a name, photograph and phone number to create a customized video interview with Electra in which she talks about her new “boyfriend,” reveals a tattoo of his “name” on her body and shows off his “picture” – all digitally inserted into the content. After the interview, Electra uses her mobile phone to call her “boyfriend.” A few seconds later, the number entered into the site rings with a personalized message from Carmen promoting the premiere of “Meet the Spartans.” According to Fox, very successful, hundreds of thousands of hits, movie opened at #1.