The Kamakura Enoshima area, which is one of the most popular tourist spots in Japan, is also famous for its large number of visitors and heavy traffic jams. In order to decrease car traffic and help visitors fully enjoy the area, going to the Kamakura Enoshima area by train is highly recommended.

As many people have visited this area before, effective communication to tell people about a new way of enjoying the area was necessary so that people would want to visit again.

The protagonist goes to the Kamakura Enoshima area, one of the most popular tourist destinations in Japan. While there, she visits the sea and forest and has some tea. The notices the variety of sounds that she can only experiences here. This calms her spirit, and reinvigorates her to keep going for another day.

In order to promote going to the Kamakura and Enoshima area by train, there were two B1 sized posters beside each other inside several stations, as well as posters hanging in the train cars and advertisements on the monitors in the train as well. We also made sure to create posters that each have a different season, so that people can see what is appealing in the area year-round. The composition of the posters was designed to appeal to the target audience without distracting from the other information in the station.