Most banks do not pay interest from savings accounts if there are more than four withdrawals from it in a month. DFCC Vardhana Bank broke this rule and awarded interest on its saving account, no matter the number of withdrawals.Idea was 'Again and again and again...'The Sinhala word 'Aayeth' means 'Again' in English.We used a renowned Sri Lankan theatre actor called Ravindra Yasas who adds credibility to the message and gives instant recognition to the brand. When the word ‘Aayeth’ (again) is repeated over and over again at a stretch it gives an idiomatic expression which makes you feel that you can do it again and again and not feel the pinch of it.