Cannes Lions
ARTICUL MEDIA, Moscow / LTD ENERGY FOOD RUS / 2015
Overview
Entries
Credits
Execution
Instead of placing intrusive banners we went for a native ad. A short message leading to the Megaday website:
Don’t miss the currency rate changes… Watch the situation with oil barrel prices closely… Refill your energy and keep on meditating.
Outcome
One week campaign results:
• 1 mln. consumers reached
• 100 000 consumers converted to the Megaday website
• 8000 packs sold
• Three companies ordered Megaday for their corporate New Year gifts
• 700€ budget – at least 50x more effective than direct media placement
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