As people hardly believe they can travel for only 1€ seems amazing, we wanted to advertise this offer in an equally incredible way.

The idea: Create the first human gif you can see from a plane.

In a field, 500 people are carrying out an incredible technical performance.

Thanks to big cardboards that they are simultaneously moving, they challenge the passengers of a plane flying over their heads, thanks to an animated message, that can been read from the sky: "You could have done the same travel for only 1€".

3 days before the reveal, we posted home videos of our performance seen from the plane, on Facebook and Twitter, launching a big wave of share and comments. On November 25th, we posted the 1min reveal video of the performance on Megabus Facebook page. This video was shared on Facebook, Twitter and Youtube, by major influencers (Minutebuzz) and bloggers.

With a 15k€ media budget, our #MEGAhumangif viral campaign has generated 1,469,165 views on the web.

More specifically, on Megabus France Facebook page: we had 957,626 views and 2,191 likes, 150 comments, 513 shares, 1,192 new fans.