Cannes Lions

MEI-YAN SHEH

BATES TAIWAN, Taipei / UNI PRESIDENT (THAILAND) CO. / 2005

Film
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Description

A pretty girl sings a Chinese song with broken voice and incomplete lyrics to communicate the brand proposition "Depend on yourself for Inner Beauty; Depend on Mei Yan She for Outer Beauty". As the words in the song lyrics "No color" have the same pronunciation of the brand name, it helps establish the brand proposition.

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