Cannes Lions

MEISSEN PORCELAIN

SCHOLZ & FRIENDS, Berlin / MEISSEN / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

We placed customs signs directly at the airport - showing tourists that the rarest species in the world aren´t found in the rainforest, but in Meissen Shops.

Outcome

In the two month our promotion took place, the sales of Meissen animal figures nearly doubled. And most of the buyers were tourists!

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