Cannes Lions
SCHOLZ & FRIENDS, Berlin / STAATLICHE PORZELLAN-MANUFAKTUR / 2006
Overview
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Credits
Outcome
The calendar was sent to high-value customers of Meissen. About 30% of them contacted Meissen to thank for the calendar. Many asked for a second copy. In the first two months of 2006, the sales of Meissen figurines increased by almost 50%. And most of the buyers were women!
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