Cannes Lions
GREY WORLDWIDE GERMANY, Dusseldorf / PROCTER & GAMBLE / 2006
Awards:
Overview
Entries
Credits
Execution
The tongue-in-cheek character of this side by side demonstration surprises and charms consumers. It therefore breaks through the clutter and creates extra receptivity for the brand.
Outcome
Meister Proper's distinctive image, as well as performance perception, have improved significantly over the past months.
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