Simple words of wisdom are often bequeathed in form of a rhyme. This also holds for the “Pearls of Wisdom” that are shared in this campaign: Unique characters with dirt expertise, in this case a farmer, vouch for Meister Proper´s unfailing ability to get things white, in a way unseen in detergent advertising.

To note, in German, “wisdom” and “whiteness” are pronounced the same, making this a potent play on words.