Cannes Lions
MEKANISM, San Francisco / MEKANISM / 2014
Overview
Entries
Credits
Description
We needed Mekanism.com to transmit our company's mission and ethos in an engaging and captivating way, while allowing users to view our work across multiple platforms. In essence, our goal was to use Mekanism.com as a teaching tool to educate potential business partners about the company's work and culture. The challenge was to do all this effectively while holding true to Mekanism's love of storytelling, irreverent tone, and technological savvy.
Execution
To create an immersive and engaging experience, Mekanism.com features a parallaxing homepage that takes the user through an explanation of the company's objectives and how we approach our projects, woven together with case studies of the work we've created. Case Study and Work sections provide a straightforward interface to let our creative shine, and in a nod to our love for our company's culture, our own employees are featured throughout the site. Additionally the website is built on top of a CMS platform that allows for easy updates so that we can highlight our most current work and press.
Outcome
In addition to several articles in the press about the site's redesign, Mekanism.com has already received a special mention as best website by Awwwards.com, and has received an unprecedented increase in inquiries for new business and partnership opportunities via the site.
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