Cannes Lions

MELBOURNE TOURISM

PUBLICIS MOJO AUSTRALIA, Sydney / TOURISM VICTORIA / 2007

Awards:

2 Shortlisted Cannes Lions
Film
Film

Overview

Entries

Credits

Overview

Description

Melbourne is an intricate grid of laneways, arcades and streets.

To entice tourists to the city, we compared its layout to a maze and encouraged visitors to lose themselves within.

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