For this promotion, J&B product set was on sale the day of event at the associated bar with other trial products.

J&B sales was remarkably increased on the day of event and directly contributed to higher sales overall.

*1000 of MELTING FLYER distributed on just one day and 340 people enjoyed the J&B.

*J & B SET was sold seven times more than normal.

J&B was not relatively well-known in Korea, but MELTING FLYER made it stands out as Korea’s No.1 party whisky in just one day at least.