The stats showed that out of the 70% real state buyers 60% were first time buyers. They became our main focus, as though they were looking to buy their first home, it certainly was not the first home they had ever called their own. As thus far, the four walls of a rented house is what they called home. Little realizing that it was merely a temporary shelter for memories that would last a lifetime.

The campaign aimed at winning over the prospective home buyers’ hearts by creating relatable nostalgia through people narrating real, but common, memories.

Results – The campaign on an average pulled in 233 responses per day peaking at 784 on 25th December 2012.

The campaign's twitter handle #MyMemoriesOfHome was the top trending topic across India.

The Facebook page created with the campaign got more than 1,66,712 likes.