Cannes Lions

Men at Work

Y&R, San Juan / MOTORAMBAR / 2016

Digital Proof JPG
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People who text while driving are a danger to all on the road. Some may think their behavior is not risky because the only take a second to add an emoji rather than actually writing on a key pad. Nissan addressed the issue by using the emoji itself as the way to build the image of the possible victim. Because emojis available in cell phones are copyrighted, all the emoji images in this ad were created by our artist.

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