Advergame based on classic Pacman game. The user is Pakman ('pak' means 'suit' in Dutch), who is roaming an unknown city dressed only in his underpants.

The assignment: give Pakman his superpowers back and rescue gorgeous Angel from the hands of Fatman in all three levels. The reward: a free suit from Suitsupply, or a free tie or shirt with the purchase of a suit.

For this campaign, no paid promotion was used, only email and a viral mechanism. In three months, over 250,000 users had played the game, and a massive 10% of Dutch contestants bought a new suit.