Cannes Lions

MENTAL HEALTH CHARITY

MUDRA DDB GROUP, Mumbai / SRUJAN FOUNDATION FOR MENTAL HEALTH / 2010

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Overview

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OVERVIEW

Outcome

Srujan received over 5000 calls in a period of 2 months, from parents, the media and educationists. Our client Dr. Anupama is currently designing special counselling programs for schools, where parents, children and teachers can come together and talk and share.There was a sudden buzz in the media, with news channels and leading newspapers covering student suicides. The ministry of education along with the national education board and state boards are in the process of re-looking at examination formats and the grading system. NCERT, the body responsible for designing syllabus is re-looking at their formats.

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