In a partnership between Universal Music and the Health Promotion Board, we created a social media platform that could translate youth’s emotions into a language anyone can understand – music.

In just 4 months, 66,835 teenagers found a song for their emotions. Health Promotion Board’s youth portal, where tips on how to cope with stress were shared, saw over 1,000% increase in the number of visitors. Through the power of music, our youth are now tuning in to their emotions – one song at a time.