Cannes Lions

MENTOS

BBH CHINA, Shanghai / PERFETTI VAN MELLE / 2012

Film
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Mentos wanted to be talked about by Chinese youth. To do so, we created a new fad that aims to make the Mentos candy iconic. We launched with a film where two college guys start a stupid competition. It’s about who can hold a piece of Mentos on his upper lip forever.

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