Truck Pull is the launch commercial for Mentos Cool Active - the first ever sugar free product from Mentos, Europes number 1 sugar confectionary company. The brief was ro deliver the new 'healthy teeth' message in a way the was true to the rejuvenated Mentos brand (re-launched in 2003) and that would stand out in the notoriously crowded confectionary market. The target audience is men and women across Europe, aged twenty something and above.