A viral campaign for the 2005 Mentos International Comedy Festival. The campaign’s purposes were two-fold: Firstly, as a viral teaser to create awareness of Mentos involvement in the upcoming Comedy Festival. To achieve this, a selection of the mpeg clips was seeded into circulation via email. Secondly, once the www.comedyfestival.co.za website is up, the mpeg clips are used to drive traffic to the site, where more will be hosted alongside full comedy festival information and ticket booking facilities. Overall, we feel we managed to show how un-funny most people are, while at the same time creating some pretty funny moments.